Today, you have to be able to sell in almost every job. Even as a project manager or as an office administrator, you have to be able to present facts clearly and be able to convince the other person of a certain point of view. That is basically the basic definition of sales. There are a lot of different tasks that fall into this category.
Above all, advertising, marketing and sales promotion are elementary topics in which one should be at least a little familiar. Help comes from a surprising source: in fact, you already have a good idea of such topics if you spend a lot of time on social media.
The Best Tools for Selling Are OnlineIn fact,hiding among innocuous cat pictures and moderately interesting status updates are a whole host of opportunities for highly effective marketing, and you can also sell very well online. For a long time now, many large companies have been diverting significant portions of their marketing and advertising budgets to online channels, and much of that in turn is going to social media.
Part of the rationale for this reorientation of advertising to digital platforms is their impressive reach. Terms like Facebook, Twitter, Instagram are known around the world. Not only do the platforms reach millions of views every day, but users also linger on the sites for quite a long time and pay comparative attention to them. But as any budding marketing expert knows, reach isn't everything.
After all, what good are views and clicks by a user in Berchtesgaden if I have an offer for customers in Husum? This is where the second strength of the social network comes into play with regard to its use as an advertising platform: the possibility of precise control.
Marketing and sales with remarkable efficiencyFacebookand Co. are often and rightly criticized when these companies handle data entrusted to them too carelessly. But from the advertisers' point of view, that's the key word, "entrusted".
In fact, users of such platforms have provided their details voluntarily and they have the option to object to their overly extensive use. Therefore, this opens up a veritable treasure trove for marketing professionals to use highly effectively with the tools offered by the platforms. A user is a member of groups on the subject of dog training? Then he will presumably be receptive to advertisements for puppy food. Another is recognisably interested in paragliding? Then you might expect him to be interested in books on the subject as well.
For advertisers, there are very powerful tools available in the social networks that can help to extremely reduce wastage. And it goes one step further: you can also lead directly to the sale and make money directly with Instagram, for example. Targeted, interest-based ads in the style of Instagram posts, which lead to the shop with just a finger movement without detours, work amazingly well thanks to the accuracy of the advertising. So it's safe to assume that the future of marketing will continue to be primarily online.
If you want to educate yourself on this topic, you can definitely start by taking a look behind the cat pictures.